| Recommended Reading |
Sales & Personal Development Close Like the Pros: Replace Worn-Out Tactics with the Powerful Strategy of Interactive Selling. Steve Marx. (Career Press, 2007) Soar with Your Strengths. Donald O. Clifton and Paula Nelson. (Dell, 1995) You Can Negotiate Anything. Herb Cohen. (Citadel, 2000) The New Strategic Selling. Robert B. Miller and Stephen E. Heiman. (Business Plus, 2005) The New Conceptual Selling. Robert B. Miller and Stephen E. Heiman. (Business Plus, 2005) Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value. Neil Rackham & John De Vincentis. (McGraw-Hill, 1999) Innovation & Ideas The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Clayton Christensen. (Collins Business Essentials, 2006) ThinkerToys: A Handbook of Creative-Thinking Techniques. Michael Michalko. (Ten Speed Press, 2006) Cracking Creativity: The Secrets of Creative Genius. Michael Michalko. (Ten Speed Press, 2001) A Whack on the Side of the Head: How You Can Be More Creative. Roger von Oech. (Business Plus, 1998) Marketing & Advertising Why We Buy: The Science of Shopping. Paco Underhill. (Simon & Schuster, 2000) Positioning: The Battle for Your Mind, 20th Anniversary Edition. Al Ries and Jack Trout. (McGraw-Hill, 2000) The Fall of Advertising and the Rise of PR. Al Ries and Laura Ries. (Collins, 2004) Marketing Warfare. Ries and Trout. (McGraw-Hill, 1997) The 22 Immutable Laws of Marketing. Al Ries and Jack Trout (2005). (HarperBusiness, 1994) Focus: The Future of Your Company Depends on It. Al Ries. (HarperBusiness Essentials, 2005) The Marketing Imagination. Theodore Levitt. (Free Press, 1986) Selling the Invisible: A Field Guide to Modern Marketing. Harry Beckwith (Texere, 2001). Permission Marketing: Turning Strangers into Friends and Friends into Customers. Seth Godin. (Simon & Schuster, 1999) All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Seth Godin (Portfolio Hardcover, 2005). The Wizard of Ads. Roy Williams. (Bard Press, 1998) EVEolution: Understanding Women—Eight Essential Truths that Work in Your Business and Your Life. Faith Popcorn. (Hyperion, 2001) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters. Joseph Sugarman. (Wiley, 2006) Media & Advertising Associations and Publications(many offer feeds you can subscribe to; some require a fee) Radio Advertising Bureau (RAB): www.rab.com Television Bureau of Advertising (TVB): www.tvb.org Cabletelevision Advertising Bureau (CAB): www.onetvworld.org Internet Advertising Bureau (IAB): www.iab.com Newspaper Association of America (NAA): www.naa.org National Newspaper Association (NNA): www.nna.org American Marketing Association (AMA): www.marketingpower.com Arbitron: www.arbitron.com Nielsen: www.nielsen.com Scarborough Research: www.scarborough.com The Media Audit: www.themediaaudit.com TNS Media Intelligence: www.tns-mi.com AdWeek: www.adweek.com BrandWeek: www.brandweek.com Advertising Age: www.adage.com |
